Bibliography

Bringhurst, Robert. The Elements of Typographic Style, 2nd edition.

New York, NY: (Hartley & Marks Publishers, 2002)

I used The Elements of Typographic Style when studying for our final test. It was very useful as the book included many of the typographic terms that were necessary to study and review. The book talked about kerning as well as various typefaces and families. It even included a section in the back of the book (the glossary), which was completely dedicated to the terms necessary to recognize during a course on Typography. This book is also very well organized with different sections and subheads that put it into a useful order, making it easier for the reader to access the specific sections they are actually interested in. It seems to be a book that is geared mainly towards those with a strong background in Typography and Typographic design and would be very useful towards professionals or professionals in the making. But, at the same time, it was not a difficult book to understand from the perspective of those who are not professionals and are possibly beginners to the subject, as the glossary came in handy for this.

   
Bzdock, Shane, Thinking for a Living: A Brief History of Emil Ruder, (Duane King)

 http://www.thinkingforaliving.org/archives/932, January 10 2010.

The Thinking for a Living blog website was used in my research for our project on the various centuries of Typography. My main focus was the 1960’s to the 1990’s era, where Emil Ruder was very well- known for teaching at the Basel School of Design as a Typography instructor. This blog focuses a lot on Ruder’s main focuses in his own works and teachings. The author talks about the idea that Emil was very into asymmetry throughout his work, which is a concept he had picked up throughout philosophy about Zen/ tea drinking, as well as various Japanese books and other forms of text. He also focused in a lot on white space, which is a concept that we, as typography students, had also tried to pay a lot of attention to throughout the semester. The blog also discusses how Ruder tended to use various typefaces of the Univers font, which his well- known friend Adrian Frutiger created, who is another typographic figure that we learned about this semester, as well.

 

Howells, Daniel, Typography: Creative Journal, http://creativejournal.com/all/category/typography 2012, 

This “Creative Journal” is an online journal that various typographers or designers can post their blogs to with stories behind a photo or what not. I used these journal entries many times throughout the semester when I felt as though I was stuck on a project or did not know what to write about in my own blogs. The different topics, pictures, and articles that people wrote would constantly inspire me and help me think of where I can go next with my projects and my own work.  The people who post to this blog could take a picture of anything and somehow incorporate it into typography and design and have it completely fit and make sense, which was truly admirable and was also very useful when it came to writing blogs and could not think of what to write about. It also made several references to designers and typographers that we had discussed and learned about during our Typography project of the different centuries.  

 

Johnson Ball. William Caslon, 1693-1766: The Ancestry, Life and Connections of England's Foremost Letter-Engraver and Type-Founder. Kineton: Roundwood Press. 1973.   

I used this book in particular for the purpose of our final poster project. My topic was William Caslon along with the typeface Caslon and its family. With this book, I did a lot of my research on the history of William Caslon and how he came about to create the Caslon typefaces and the variety of styles that come along with it. This book also was useful when it came to studying for the final exam, as I got to practice more with Caslon and its various styles. This book was very inspirational when it came to putting my final poster together, as it gave me a better feel as to what exactly this typeface stands for and how exactly it was meant to be used. It was also beneficial when it came to deciding how my poster would look and weeding out which pieces of information were more useful than others.

 

Licko, Zuzana, Vanderlans, Rudy,  Émigré Graphic Design into the Digital Real, John Wiley & Sons, 1994.

 The Émigré Graphics Design Book is a book with numerous photos and information about the Émigré magazine. During our project of the different generations of Typography, the creation of the Émigré magazine fell under the generation in which I was exploring which was from the 1960’s to the 1990’s. This book provided us with numerous photos that we used as examples of what the style during this time tended to look like. It also gave us information about how Émigré magazine was developed and created, as well as a history of the founders. I also used several of the photos provided through this book as topics for a few of my blog entries. This was a very well known magazine of its time and it was known for truly pushing the limits for Typography and designers, as it did not hold back any creativity and had a very clear vision.

 

Lindstorm, Andrew, Saul Bass: Jack of all Trades, ( Word Press 2008- 2012) http://wellmedicated.com/showcase/saul-bass-jack-of-all-trades/

Saul Bass: Jack of all Trades is an online journal that was specifically written about Saul Bass, who was most well known for his work on many old film posters as well as for his creation of many different company logos. This online journal also showcased many examples of Saul Bass’s famous work on different films and logos.  This blog along with the photos displayed, were referenced many times throughout our work on project number 2, which had a portion of it focused on Saul Bass and his work as a graphic designer. The photos and information found within this website were used during the power point portion of our project as examples of the different recognizable films Bass had once worked on. Later on in the journal, examples of the different logos Saul had created are also put on display, where many very recognizable company logos can be found.

 

Lupton, Ellen, Thinking with Type: A Critical Guide for Designers, Writers

Thinking with Type was a book that was constantly used throughout the semester, including for multiple assignments, projects, and the final exam. This book was used to help decide how to best use a font and what how to make it most beneficial. It was also used to find information on how to best set up paragraphs so that the layout looked neat, clean, and professional, yet creative.  This book was particularly useful during our work on project two. During project two, we had to creatively set up the Wikipedia definition of reading on a layout in different formats. Within these formats, we were also allowed to use different variations of each typeface as the layouts progressed. Thinking with Type talked about font and appropriate font size which also was referenced when creating our final poster project. The book also provided the reader with exercises that they could practice to enhance their own Typography skills.

Reynolds, Dan, I Love Typography: The Library of the Gutenberg Museum,   

http://ilovetypography.com/2010/03/01/the-library-of-the-gutenberg-museum/ 2006

I Love Typography is an online blog that ranges in many different topics that involve Typography and design.  The content from this blog is separated into new Typography concepts, as well as their most read articles, various categories, and recently added articles. While studying for the final, this website was useful when learning more about the different parts of a letter, such as its serifs. It also had a useful section titled “Identify the Font”, which helped study tips on how to decipher between fonts by looking at their characteristics. There was also an article dedicated to the history of type which provided useful information for our generations of Typography project. There was another section that was useful throughout all of our projects and assignments titled, “Choosing Type”. This article talked about the idea that Typography is more artistic than scientific and what about a typeface makes in appropriate or inappropriate for certain occasions.

Sanborn, Michael, William Caslon, The Typographic Archives, http://www.typographia.org/1999/graphion/caslon.html, 1999.

The Typographic Archives is an online type “museum” that provides information about various, well- known typographers throughout history. It starts off by giving a brief background about each, specific typographer, telling the reader where they are from, what age they became interested in their craft, and when it turned into an actual profession for them, and also discusses which typeface exactly they created. There is then more information that goes deeper into the successes as well as any downfalls they may have faced throughout their careers. This website was particularly useful when it came to our Typography posters as well as studying for the final exam. It was useful to know more about the designer’s background and how they decided to create their specific typeface, which was beneficial when studying for the final exam when we needed to know who created which font and in what time period. It also provided information necessary for our type posters.

 

Taschen, Gmbh, The Letter Fountain, http://www.letterfountain.com/

Letter Fountain is a website that was created based off of the book “Letter Fountain” and made for students who are in the process of learning Typography and teachers who want to make references and provide examples of what they are teaching. The website starts off with an article titled “How it Began” and has a few different sections about how words were initially created by the use of pictures and symbols and eventually developed into what they are today. There is then a “Names and Classifications” which goes through the different classifications and which fonts fall under each category. This was particularly useful when studying for the final exam as the article discussed how to recognize a font by its individual appearance. It went through all different forms of font, such as dingbats, uppercase/ lowercase, punctuation marks, numerals, etc. The article also discussed the Pica system and type body size which was also beneficial when it came to our final project posters.

Here is another representation of Caslon font, but in a whole different retrospect as opposed to my last blog. I just thought this one was pretty laughable as sometimes I feel as though Caslon is a typeface that comes off a bit cocky, or full of itself. Afterall, the famous quote to describe Caslon is, "When in doubt, use Caslon." This is basically saying that when you know all of the other typefaces are not going to look good in a project or whatever you are working on, you can always turn to this Old Style, serif font and know that it will get the job done, regardless of what it is.

I had been looking at type posters for the Caslon font in order for inspiration. I came across this one that looks rather old, but I really like it. There are so many variations put into this poster, yet it does not look scattered nor does it look too busy in my opinion. It almost looks like an old scroll that may be given to a king, which in this case they seem to be referring to no other than William Caslon when they say "Letter Founder to his Majesty". I am definitely intrigued by this poster and really enjoy this layout, I believe it portrays the Caslon types and variations very well.

This is a continuation of the previous blog, as I found a really interesting website that has many of these advertisements for modern products but made to look vintage. This ad, is for Nintendo Wii, and it looks as though the man in the advertisement is playing Rock Band. Everything about the ad from the font, to the men's clothing screams vintage style, until you see the guitar that is, which changes the whole perception.

I saw this ad created for Facebook, and thought it was pretty funny. It reminded me of just how much technology we really have today. This ad is clearly geared towards women, but for some reason the zeitgeist is all old and in a time where Facebook did not even exist. The drawings of the women, their clothing, the font style, none of it from modern times. It just reminds me how far we have really come with technology and how even I (someone who is born in a true generation of technology) still have so much figuring it out, even the simple stuff. For instance, I could not figure out how to post many of my blogs. I thought that if I just pressed save, they would automatically update to my blog. But, no, this was not the case, as I went to my page and had seen that none of my work had been posted. I then had to go back and find my blogs and figure out exactly what to do to post them. Luckily, they were all saved and I just had to press "publish" instead. Technology has really taken us a long ways and it continues to do so every day, and has definitely helped in the world of type and design.

Back to handwriting again, but this time in a little different form. I love looking at very old postcards with handwriting from many years ago, before computers were even around. This is a postcard that someone sent from Tahiti. I love their cursive font. I feel as though actually handwriting in cursive has become somewhat of a lost practice or art. It seems as though everyone used to write in cursive in older times, before the days of technology, and it seems as though they all look very fancy and detailed. I feel as though nice cursive takes practice, and it is slower, and unfortunately, the world is moving so fast at this point a lot of us just do not have the time for such nice handwriting, let alone do we even have time to be writing postcards. It is very unfortunate, as it seems that a postcard is a very meaningful and personal way to reach out to someone, starting with choosing a fitting postcard for the particular person all the way to what it is you actually write on that postcard.

If you know me, then you most likely know that I am a complete animal lover, especially when it comes to wild cats. I feel as though they are some of the most beautiful creatures on this Earth, yet there are SO few of them left, it is rather scary. I love what these little girls and boys are doing, by going out and campaigning to save our tigers. It always seems to impact people more to see a child protesting or standing up for something rather than adult. I think this is because children's intentions are seen as being very pure and honest, they mean exactly what they are saying for the most part. I commend these children for making these posters and taking a stance on what they believe is right. They are also very cleverly written. S.O.S. typically is used when someone is in desperate need of help and this case is no different, but it stands for something completely different, which is "Save Our Stripes".