This was an advertisement I came across for creative writing. I thought it was a really clever way to get their point across, which is to embrace creative writing. Creative writing involves using the imagination, which some people have a hard time doing, therefore avoid doing it. In the picture, the woman is embracing a man that is completely made out of words, thus representing the "embrace" of creative writing. They also used an interesting typeface that in itself just looks creative and represents the wording quite nicely. The white space surrounding the words is used very effectively as well, giving the words a pure and simple background to sit on, making them stand out way more than they would if the picture was in back of it instead of to the side.